But Amazon, Berkshire Hathaway and JPMorgan have name recognition, most notably Amazon for its reputation as a disruptor, Fowler said. To most observers, it’s no surprise that big-name employers are now loudly demanding a space at the healthcare negotiation table.
“For the past couple of decades, employers haven’t really used their leverage or they used it in a minimal capacity. It’s been up to provider networks and insurers to have that battle,” Fowler said. “Now with this announcement, employers are saying very loudly we are going to use our leverage to get something better for ourselves and our employees.”