Find the signal in the noise

Four8 Insights provides strategic consulting to bentech, HR tech, and fintech companies that are improving lives through pragmatic, data-informed, and design-forward products and services.


Expert business consultation and action plans for building, expanding, or transforming your products and services to meet customer expectations and market demands.


Data-informed strategies and content that meet your customers where they are and gets them to where you want them to be.


Detailed analyses for how to optimize your own technology and RFP-style evaluations of how to make the most of your technology partnerships.

What we do


Industry Briefings and Overviews
Public Policy
Competitive Intelligence
Compliance (ACA, HSA, HIPAA, ERISA)
Vendor Evaluations

Product & Marketing

Product & Technology Evaluations
Roadmap Planning
Go-to-Market Strategy
Growth & Social Media

Content Strategy

Content Strategy
Content Creation & Ghost Writing
PR Strategy & Management
Thought Leadership
Sales & Web Content


Benefit/HR/Fintech Growth Companies

Marketing and sales strategies for benefits, HR and fintech companies ready for the next level.

Brokers, Consultants & TPAs

Level-up your service and sales with communication plans and industry insights.


Strategy, communication and vendor evaluations for companies of all sizes.

Health Insurance Carriers

Small-group and ACA product and go-to-market strategies and content.

Voluntary & Lifestyle Benefits Providers

Employer channel insights, marketing, and consumer engagement.

Industry/Financial Analysts & Private Equity

Industry briefings and company evaluations focused on profit and potential.


Shandon Fowler is founder of Four8 Insights and a nationally recognized thought leader for bentech, HR tech and fintech,  as well as health care policy. Fowler was named one of Employee Benefits Adviser’s “30 Benefits Thought Leaders to Know” and his writing and views have appeared in the New York Times,, The Hill, RealClearHealth, and more. He’s helped launch startups, been integral to successful IPOs, advised CEOs and contributed to internationally known brands. He loves to help companies tap into their full potential. Give him a call!



Want to work together? Need a speaker for an upcoming event? Want movie suggestions? Let’s talk!