HR Dive: Are employers dropping the ball on benefits communication?

Shandon Fowler, senior director of product strategy at Benefitfocus, a technology platform for employers and insurers, says he avoids using the term employee “education” when communicating benefits information. Employees don’t want to learn about benefits; they just want to be assured that they are getting the information they need, says Fowler. He adds that by using technology to communicate benefits, employers can, in effect, “educate” employees without making them feel as though they were being taught a lesson.

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