About Shandon Fowler
Lateral thinking, practical results
In my 25+ years as a product strategy, marketing, and communications leader, I’ve helped companies all sizes achieve measurable growth through lateral thinking and strategic execution. I am wired to express the value of products and services using plain-spoken but thoroughly tested value messaging to produce tangible results, whether soft (reputation) or hard (revenue) measurements.
My core expertise spans healthcare, benefits, HR tech, and fintech—though I often look far afield for inspiration—and I leverage extensive SaaS, cloud, and AI experience to drive market leadership, customer engagement, competitive advantage, and revenue growth. Whether it’s scaling a product portfolio, aligning messaging and communications, or influencing industry dialogues, I bring a hands-on, results-driven approach to every project.
I am pragmatic and actively engaged in learning and sharing AI’s potential to revolutionize our world, but vigilant about keeping the human(s) in the loop.
Awards & Education
- AI Product Mini-MBA, Section Schools (2024)
- Certified Product and Platform Strategist, Section School (2020, 2021)
- Marketing Accelerate Fellow, Vista Equity Partners (2022)
- “30 Benefit Thought Leaders to Know,” Employer Benefit News (2015)
- Certificate in Technology Platform Strategy, MIT-Sloan School of Business (2014)
- Amazon #1 Best-Selling Author, The Groom’s Instruction Manual
- Group Benefits Associate 1, Wharton School of Business (2012)
- Webby Awards Honoree, Health, icyou/Benefitfocus (2009)
- Effie Awards Gold, Tribeca Film Festival (2006)
- Communication Arts Design Annual, Brand Identity and Signage, Tribeca Film Festival (2004)
